All the Tweets and All the Money Still Can’t Beat a Good Ground Game

In a 21st century world filled with modern technological marvels that spread information far and wide instantaneously, a campaign’s physical ground game is still the surest way for a candidate to win at the ballot box.

During the 2016 primaries, many of the candidates, including Sanders, Trump, and to a degree even Clinton, were forced to accept that their huge rallies and high-tech deliveries were not connecting with the voters in a way that got them to the polls.

Marco Rubio and Ted Cruz used almost exclusively the traditional campaigning techniques of television ads, mailers, phone calls, and door-to-door messaging — and outlasted most of the better-funded competition.

The campaigns, learning as they went, started to really see that a blend of ground game and technology were key to winning over voters.

But really, how important is the ground game in politics?

A recent academic journal examined, post mortem, the 2012 election between President Barack Obama and Governor Mitt Romney.  View Original Article Here

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