In a 21st century world filled with modern technological marvels that spread information far and wide instantaneously, a campaign’s physical ground game is still the surest way for a candidate to win at the ballot box.
During the 2016 primaries, many of the candidates, including Sanders, Trump, and to a degree even Clinton, were forced to accept that their huge rallies and high-tech deliveries were not connecting with the voters in a way that got them to the polls.
Marco Rubio and Ted Cruz used almost exclusively the traditional campaigning techniques of television ads, mailers, phone calls, and door-to-door messaging — and outlasted most of the better-funded competition.
The campaigns, learning as they went, started to really see that a blend of ground game and technology were key to winning over voters.
But really, how important is the ground game in politics?